Running of the Brides Photos

Gorgeous wedding gowns and brides-to-be

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com

Check out these Running of the Brides photos, taken at the Boston event held on August 20, 2010, to see beautiful wedding gowns, excited brides with their teams of helpers, and even a fashion celebrity on this special day.

11/3/11 - Filene's Basement has filed for bankruptcy . . . so sadly, this brings Running of the Brides to the finish line.  More details

Twice each year, in February and August, Filene's Basement offers gorgeous designer wedding gowns at deep-discount prices.  

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com

Running of the Brides (ROTB), as the race to get one of these beautiful but inexpensive gowns is called, has been a legendary Boston experience for more than 60 years.

Brides-to-be come from Boston, New England, the rest of the U.S., and around the world, all seeking the perfect wedding dress.  If you're planning a wedding, put ROTB on your calendar!  (You can find the exact dates on the Boston Event Calendar for February and August each year.)

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Beautiful wedding gowns await the brides
To my delight, Pat Boudrot, Filene's Basement's dynamic Public Relations Director for the event, invited me to experience the August 2010 event first hand, talk with the brides-to-be and their helpers, and even peek behind the scenes. 

I hope my Running of the Brides photos on this page give you a sense of the excitement, camaraderie, and joy when each future bride finds her perfect gown.

 

Running of the Brides photo gallery

Photo of Boston's Running of the Brides - The perfect gown!

Photo of Boston's Running of the Brides - The perfect gown! Running of the Brides - Boston's special event Running of the Brides in Boston - Beautiful cream-colored gown Beautiful bride-to-be at Running of the Brides in Boston Bridal gown with dramatic train at Running of the Brides in Boston
Bride-to-be at Running of the Brides in Boston Checking for the right fit at Running of the Brides in Boston Wedding dress with bouquet at Running of the Brides in Boston Gorgeous wedding gown at Running of the Brides in Boston Modeling the perfect wedding gown at Running of the Brides in Boston
Finding the perfect wedding dress at Running of the Brides in Boston Boston's biggest bridal gown event - Running of the Brides in Boston Running of the Brides 2010 in Boston Running of the Brides Boston - Another beautiful gown Running of the Brides - the perfect dress for a beautiful bride-to-be

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Running of the Brides photos - Minute by minute!

7am - Arrival at Hynes Convention Center

Almost 2,000 excited shoppers line up in the lobby inside Boston's Hynes Convention Center. 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com

Groups holding the first positions in line arrived the night before, while those not far behind them came at 5:00 or 6:00 this morning.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Members of Team Emily wait for the doors to open

As a bonus surprise, I hear someone shouting, "Hey, Susan!"  Then I see a couple of friends waving to me from the third-position group.  Mom and Aunt of Emily, they are here to help her find the perfect wedding gown for her April 2011 wedding.

Yay, Team Emily! 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
The long line of waiting brides-to-be and their teams extends along the lobby and around the corner


7:15am - Celebrity fashion designer/writer/actor Carson Kressley arrives

Suddenly the crowd screams with excitement.

Flanked by a dozen or more photographers hoisting huge video cameras and sound equipment, Carson Kressley (Queer Eye for the Straight Guy) walks across the lobby, waving to the crowd.  

The screams grow even louder as he approaches.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Carson chats with the waiting teams

I'm probably the only person in the crowd who has no idea who Carson Kressley is.

But by the end of the morning, I've had lots of close-up views of his helpfulness, sense of humor, unflagging energy - and amazing fashion design skills as I listen to him share wedding gown advice and tips with dozens of the brides-to-be.  I'm now a huge fan!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Carson poses with visitors from Uganda who have come to find a gown for their niece


7:25 - Team Oprah

I follow Carson, the cameramen, and a group wearing Team Oprah t-shirts into a private room with mirrors and a make-up counter.  Team Oprah drills Carson about how not to get trampled by stampeding crowds. 

That's when I finally realize that Team Oprah isn't the team of a bride-to-be named "Oprah," but is associated with Oprah - as in, mega-star Oprah Winfrey.  As I'll find out later, they're here with Carson to film a segment for Oprah

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Team Oprah chats with Carson before Running of the Brides begins


7:40am - 3,000 wedding gowns await the brides

I show my press badge (thank you, Pat!) to gain admission to a huge ballroom, almost empty except for rows and rows of racks filled with gowns, extending farther than I can see.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
160 racks of dazzling gowns are ready for the crowd

Full-length mirrors are propped against pillars throughout the ballroom, but leaving nothing to chance, some brides choose to drop off their own mirrors ahead of time.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Brides' personal mirrors line the walls

I try to figure out where to position myself to be able to take photos - but not get trampled by the crowd when the doors finally open. 

The professionals - the guys with the huge cameras and long poles - have placed themselves in front of pillars.  "Always have something solid behind you when you're about to be stampeded," one of them advises me. 

I quickly find my own pillar, and focus my (tiny) camera on the doors, ready to take Running of the Bride photos - assuming I don't get trampled.  "How ferocious is this going to be?" I wonder. 


7:59 - Final countdown 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Filene's Basement official leads the countdown as the banners cover the doors

A Filene's Basement representative gives the 15-second warning.

Then the crowd starts screaming, "Ten . . . nine . . . eight . . . seven . . . six . . . five . . . four . . . three . . . two . . . one . . . !!!!!"

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
The team in the #1 position in line bursts through the door first


The crowd surges forward as the race for gowns begins!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
The team in 2nd position follows close behind the first team


Teams continue to race in.   But no one pushes.  No one shoves.  Everyone smiles and laughs as they sprint toward the gowns.

And I'm still standing, untrampled, taking my Running of the Brides photos, and enjoying the excitement and energy.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


8:03 - Empty racks

Within less than a minute after the first teams dashed in, racks nearest the doors are stripped bare as team members grab as many gowns as they can carry. 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Within the next 2 minutes, the rest of the 3,000 gowns have been claimed.  Teams continue to pour in - but the racks are empty.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Pat begins a series of upbeat broadcasts that keep everyone's spirits up throughout the morning. 

"If you're just now coming in and don't see any gowns," she says, "Don't worry.  Gowns will be back on the racks soon.  Remember - each bride is only going to buy one wedding dress.  We have plenty of gowns for everyone - you will find your perfect gown!"

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


8:04 - Creating strategic stockpiles

A key strategy for many teams is gathering as many gowns as possible in order to trade later for desired sizes and styles.  This means creating a stockpile - usually as large as possible!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Runners haul gowns across the ballroom floor


Teams usually decide ahead of time on the general location (such as "far left corner") where they'll meet so that members will know where to haul their armloads of dresses. 

"Runners" sprint across the ballroom, grab gowns, and race with them to the team's location.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


All of the gowns are protected by heavy plastic garment bags, and are hung on heavy hangers.  As a result, they're heavier than they look - carrying more than 4 at a time is hard! 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com

 

8:05 - Trading begins

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Once each team assembles its pile of gowns, sorting begins, as you can see in these Running of the Brides photos.   Gowns that aren't close to the bride's size or her chosen style will be used for barter.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Team "negotiators" use signs to aid their search for desired sizes and styles. 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


All of the negotiations that I observed were friendly and helpful.  These team members had a bit of fun as they decided who would get to try on this gown first.  And of course, there are plenty of gowns to go around! 

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
All "sharks" should look this pleasant and friendly!


8:05 - Trying on the gowns

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com

Although curtains lining the ballroom's walls provide some privacy for those who want it, most brides-to-be strip down to their undergarments and try on the gowns wherever their team has staked out space.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Typical undergarments for this occasion include tank tops, sports bras, or camisoles - which seems wise, considering the number of photographers at the event. 

However, after hearing Carson explain how a top-quality strapless bra totally affects the fit of a wedding gown, I change my mind about the wisdom of wearing a tank top.  If you're coming to this event to try on gowns, be sure to check out Carson's advice about bras.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Some brides-to-be told me they'd tried on several dozens of gowns in their quest to find the perfect one.  

Getting in and out of the dresses requires teamwork, as these Running of the Brides photos show.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


Selecting the perfect gown can be stressful.

Friends, cousins, and aunts are great assistants, but a mom's help can be the best!

 

8:10 - Choosing the perfect gown

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


With so many gowns to choose from, how do you decide? 

Team members hold mirrors, help with zippers, and give their opinions.  At this event, Carson gave terrific advice to dozens of future brides.  Pat also arranges for tailors to be present to advice on alterations and provide cost estimates. 

In the end, though, the bride-to-be must make her own choice.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


You can feel the excitement as brides begin to find gowns they love.

Although trying on so many gowns becomes tiring, the hard work pays off when each bride finds her perfect gown!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


8:25 - Success!

The first bride-to-be to find her perfect gown arrives at the cash register just 25 minutes after the door opens.  Her radiant smile is even more beautiful than her dress!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Happy bride-to-be with her gorgeous dress - the first of many at the cash register


In less than 10 minutes, 9 more brides have made their choices and appeared at the registers.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


By 9:05, the line to the register stretches out across the floor.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com



9:11 - Gowns fill the racks again!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com

Meanwhile, a small army of Filene's Basement employees has been working diligently to retrieve available gowns, re-hang them, and put them back on the racks. 

As a result, brides and their helpers can now look leisurely for their target styles and sizes.

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com


The atmosphere becomes more mellow and relaxed.

Instead of grabbing anything hanging on the rack, shoppers can now consider choices at a leisurely pace.

Once the choice is made, everyone gets to relax!

Photograph of team cheering their success in finding the perfect wedding gown / www.boston-discovery-guide.com
Another winning team!


Did you buy your wedding dress at Running of the Brides? 

Or help a friend buy hers? 

Tell us your story!  And share your best tips for buying the perfect gown. 

And of course, add your own Running of the Brides photos! 

Photo of Running of the Brides near Dublin, Ireland - no relationship to Boston's Running of the Brides bridal gown sale / www.boston-discovery-guide.com

Have You Bought a Wedding Gown at Running of the Brides ?

Did you find the wedding gown of your dreams at the Running of the Brides? Or have you helped someone else buy one?

Tell us how you did it - share your best tips! And of course, tell us what your gown is like. If you have a photo, please share!

What Other Visitors Have Said

Click below to see contributions from other visitors to this page...

Scarlet's Team - London 
I called my daughter to tell her that The Running of the Brides was taking place in Boston on August 20th 2010. I explained that it was a good opportunity …

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